Guide · updated November 2026
Rolex price list 2026
Every current Rolex US list price we track, from the cheapest to the most expensive, with the date we checked.
The short answer
Across the 101 current Rolex references with a US list price on Rolex's site, prices run from $6,200 (Rolex Oyster Perpetual 276200-0008) to $181,700 (Rolex Lady-Datejust 279458RBR-0001). The middle of the range is about $28,850.
About these prices
These are US list prices shown on Rolex's own website when we checked (latest check 3 Nov 2026). They exclude sales tax. Retailers, grey-market sellers and Amazon may charge more or less, and brands change list prices, usually once or twice a year. Each reference page shows the date we last checked its price.
Price range by collection
| Collection | From | To | Refs | Lowest-priced ref |
|---|---|---|---|---|
| Oyster Perpetual | $6,200 | $45,400 | 8 | 276200-0008 |
| Lady-Datejust | $7,600 | $181,700 | 10 | 279160-0006 |
| Datejust | $7,700 | $56,600 | 14 | 278240-0011 |
| Explorer | $7,900 | $14,600 | 2 | 124270-0001 |
| Air-King | $8,150 | $8,150 | 1 | 126900-0001 |
| Submariner | $10,050 | $50,900 | 5 | 124060-0001 |
| Explorer II | $10,600 | $10,600 | 1 | 226570-0002 |
| GMT-Master II | $12,000 | $57,500 | 9 | 126710GRNR-0003 |
| Yacht-Master | $12,500 | $40,000 | 9 | 268622-0002 |
| Sea-Dweller | $14,550 | $14,550 | 1 | 126600-0002 |
| Land-Dweller | $15,350 | $121,150 | 5 | 127234-0001 |
| Deepsea | $15,550 | $68,100 | 3 | 136660-0006 |
| Cosmograph Daytona | $16,900 | $59,100 | 8 | 126500LN-0001 |
| Sky-Dweller | $17,750 | $63,700 | 10 | 336934-0001 |
| 1908 | $28,850 | $33,600 | 5 | 52508-0002 |
| Day-Date | $45,900 | $103,350 | 9 | 128238-0113 |
| Yacht-Master II | $60,700 | $60,700 | 1 | 126688-0001 |
Every current Rolex reference by price
| Rolex Oyster Perpetual 276200-0008 Lavender | Oyster Perpetual | 28 mm | Stainless steel | $6,200 |
| Rolex Oyster Perpetual 277200-0012 Pistachio | Oyster Perpetual | 31 mm | Stainless steel | $6,300 |
| Rolex Oyster Perpetual 126000-0006 Turquoise blue | Oyster Perpetual | 36 mm | Stainless steel | $6,750 |
| Rolex Oyster Perpetual 126000-0012 Beige | Oyster Perpetual | 36 mm | Stainless steel | $6,750 |
| Rolex Oyster Perpetual 126000-0016 Multicoloured, Jubilee motif | Oyster Perpetual | 36 mm | Stainless steel | $6,750 |
| Rolex Oyster Perpetual 134300-0010 Multicoloured, Jubilee motif | Oyster Perpetual | 41 mm | Stainless steel | $7,050 |
| Rolex Lady-Datejust 279160-0006 Silver | Lady-Datejust | 28 mm | Stainless steel | $7,600 |
| Rolex Datejust 278240-0011 Mint green | Datejust | 31 mm | Stainless steel | $7,700 |
| Rolex Explorer 124270-0001 Black | Explorer | 36 mm | Stainless steel | $7,900 |
| Rolex Datejust 278240-0014 Pink | Datejust | 31 mm | Stainless steel | $7,900 |
| Rolex Air-King 126900-0001 Black | Air-King | 40 mm | Stainless steel | $8,150 |
| Rolex Submariner 124060-0001 Black | Submariner | 41 mm | Stainless steel | $10,050 |
| Rolex Explorer II 226570-0002 Black | Explorer II | 42 mm | Stainless steel | $10,600 |
| Rolex Datejust 126334-0001 Bright blue | Datejust | 41 mm | Steel and gold | $11,650 |
| Rolex Datejust 126334-0021 Slate | Datejust | 41 mm | Steel and gold | $11,650 |
| Rolex Datejust 126334-0028 Mint green | Datejust | 41 mm | Steel and gold | $11,850 |
| Rolex Submariner 126610LV-0002 Black | Submariner | 41 mm | Stainless steel | $11,900 |
| Rolex GMT-Master II 126710GRNR-0003 Black | GMT-Master II | 40 mm | Stainless steel | $12,000 |
| Rolex GMT-Master II 126720VTNR-0001 Black | GMT-Master II | 40 mm | Stainless steel | $12,300 |
| Rolex Yacht-Master 268622-0002 Slate | Yacht-Master | 37 mm | Platinum | $12,500 |
| Rolex Yacht-Master 126622-0001 Slate | Yacht-Master | 40 mm | Platinum | $13,200 |
| Rolex Yacht-Master 126622-0002 Bright blue | Yacht-Master | 40 mm | Platinum | $13,200 |
| Rolex Lady-Datejust 279161-0025 Rosé-colour | Lady-Datejust | 28 mm | Steel and gold | $13,200 |
| Rolex Sea-Dweller 126600-0002 Intense black | Sea-Dweller | 43 mm | Stainless steel | $14,550 |
| Rolex Explorer 124273-0001 Black | Explorer | 36 mm | Steel and gold | $14,600 |
| Rolex Land-Dweller 127234-0001 Intense white, honeycomb motif | Land-Dweller | 36 mm | Steel and gold | $15,350 |
| Rolex Deepsea 136660-0006 Intense black | Deepsea | 44 mm | Stainless steel | $15,550 |
| Rolex Datejust 278243-0027 White mother-of-pearl set with diamonds | Datejust | 31 mm | Steel and gold | $15,650 |
| Rolex Yacht-Master 226627-0001 Intense black | Yacht-Master | 42 mm | Titanium | $16,050 |
| Rolex Datejust 126231-0017 White | Datejust | 36 mm | Steel and gold | $16,250 |
| Rolex Datejust 126231-0045 White | Datejust | 36 mm | Steel and gold | $16,250 |
| Rolex Cosmograph Daytona 126500LN-0001 White, black counter rings | Cosmograph Daytona | 40 mm | Stainless steel | $16,900 |
| Rolex Datejust 126301-0015 Slate | Datejust | 41 mm | Steel and gold | $17,450 |
| Rolex Datejust 126331-0001 Chocolate | Datejust | 41 mm | Steel and gold | $17,550 |
| Rolex Yacht-Master 268621-0004 Intense black | Yacht-Master | 37 mm | Steel and gold | $17,750 |
| Rolex Sky-Dweller 336934-0001 Mint green | Sky-Dweller | 42 mm | Steel and gold | $17,750 |
| Rolex Sky-Dweller 336934-0005 Bright blue | Sky-Dweller | 42 mm | Steel and gold | $17,750 |
| Rolex Sky-Dweller 336934-0002 Mint green | Sky-Dweller | 42 mm | Steel and gold | $17,950 |
| Rolex Submariner 126613LN-0002 Black | Submariner | 41 mm | Steel and gold | $19,450 |
| Rolex Yacht-Master 126621-0001 Chocolate | Yacht-Master | 40 mm | Steel and gold | $19,750 |
| Rolex Datejust 126333-0012 Champagne-colour set with diamonds | Datejust | 41 mm | Steel and gold | $19,800 |
| Rolex GMT-Master II 126711CHNR-0002 Black | GMT-Master II | 40 mm | Steel and gold | $20,050 |
| Rolex GMT-Master II 126713GRNR-0001 Black | GMT-Master II | 40 mm | Steel and gold | $20,450 |
| Rolex Lady-Datejust 279383RBR-0004 Silver set with diamonds | Lady-Datejust | 28 mm | Steel and gold | $22,250 |
| Rolex Sky-Dweller 336933-0001 Champagne-colour | Sky-Dweller | 42 mm | Steel and gold | $24,050 |
| Rolex Sky-Dweller 336933-0005 Intense white | Sky-Dweller | 42 mm | Steel and gold | $24,050 |
| Rolex Cosmograph Daytona 126503-0001 White, golden counter rings | Cosmograph Daytona | 40 mm | Steel and gold | $24,550 |
| Rolex Cosmograph Daytona 126503-0004 Golden, black counter rings | Cosmograph Daytona | 40 mm | Steel and gold | $24,550 |
| Rolex Sky-Dweller 336933-0006 Intense white | Sky-Dweller | 42 mm | Steel and gold | $24,700 |
| Rolex Datejust 126283RBR-0036 Olive green set with diamonds | Datejust | 36 mm | Steel and gold | $26,150 |
| Rolex 1908 52508-0002 Intense black | 1908 | 39 mm | Gold | $28,850 |
| Rolex 1908 52508-0005 Intense white | 1908 | 39 mm | Gold | $28,850 |
| Rolex 1908 52508-0006 Intense white | 1908 | 39 mm | Gold | $28,850 |
| Rolex Deepsea 126067-0002 Intense black | Deepsea | 50 mm | Titanium | $29,100 |
| Rolex 1908 52509-0005 Intense white | 1908 | 39 mm | Gold | $30,300 |
| Rolex Oyster Perpetual 276208-0002 Green stone | Oyster Perpetual | 28 mm | Gold | $31,600 |
| Rolex Yacht-Master 268655-0017 Intense black | Yacht-Master | 37 mm | Gold | $32,500 |
| Rolex 1908 52506-0003 Ice blue, rice-grain motif | 1908 | 39 mm | Platinum | $33,600 |
| Rolex Lady-Datejust 279178-0030 White | Lady-Datejust | 28 mm | Gold | $34,100 |
| Rolex Yacht-Master 126655-0002 Intense black | Yacht-Master | 40 mm | Gold | $37,700 |
| Rolex Yacht-Master 226659-0002 Black | Yacht-Master | 42 mm | Gold | $40,000 |
| Rolex Lady-Datejust 279175-0009 Olive green set with diamonds | Lady-Datejust | 28 mm | Gold | $40,600 |
| Rolex Cosmograph Daytona 126518LN-0014 Turquoise blue and black | Cosmograph Daytona | 40 mm | Gold | $42,700 |
| Rolex Datejust 278275-0019 White | Datejust | 31 mm | Gold | $42,900 |
| Rolex Oyster Perpetual 124245RBR-0001 Brown stone set with diamonds | Oyster Perpetual | 34 mm | Gold | $45,400 |
| Rolex Day-Date 128238-0113 White | Day-Date | 36 mm | Gold | $45,900 |
| Rolex Land-Dweller 127235-0001 Intense white, honeycomb motif | Land-Dweller | 36 mm | Gold | $49,400 |
| Rolex Day-Date 128235-0089 Olive green | Day-Date | 36 mm | Gold | $49,600 |
| Rolex Day-Date 228238-0069 Green ombré | Day-Date | 40 mm | Gold | $50,400 |
| Rolex GMT-Master II 126718GRNR-0001 Black | GMT-Master II | 40 mm | Gold | $50,800 |
| Rolex Submariner 126618LB-0002 Royal blue | Submariner | 41 mm | Gold | $50,900 |
| Rolex Submariner 126618LN-0002 Black | Submariner | 41 mm | Gold | $50,900 |
| Rolex Sky-Dweller 336238-0002 Bright black | Sky-Dweller | 42 mm | Gold | $51,400 |
| Rolex GMT-Master II 126715CHNR-0001 Black | GMT-Master II | 40 mm | Gold | $53,100 |
| Rolex Lady-Datejust 279139RBR-0005 Pink set with diamonds | Lady-Datejust | 28 mm | Gold | $53,500 |
| Rolex Lady-Datejust 279139RBR-0011 Dark grey set with diamonds | Lady-Datejust | 28 mm | Gold | $53,500 |
| Rolex Lady-Datejust 279139RBR-0008 White mother-of-pearl set with diamonds | Lady-Datejust | 28 mm | Gold | $53,950 |
| Rolex Lady-Datejust 279135RBR-0001 Chocolate set with diamonds | Lady-Datejust | 28 mm | Gold | $54,150 |
| Rolex Day-Date 228235-0055 Slate ombré | Day-Date | 40 mm | Gold | $54,200 |
| Rolex Day-Date 228239-0060 Slate | Day-Date | 40 mm | Gold | $54,200 |
| Rolex Day-Date 128239-0071 Pink set with diamonds | Day-Date | 36 mm | Gold | $54,350 |
| Rolex GMT-Master II 126729VTNR-0001 Green ceramic | GMT-Master II | 40 mm | Gold | $54,700 |
| Rolex Cosmograph Daytona 126508-0008 Bright green and golden | Cosmograph Daytona | 40 mm | Gold | $55,200 |
| Rolex GMT-Master II 126718GRNR-0002 Tiger iron | GMT-Master II | 40 mm | Gold | $55,200 |
| Rolex Datejust 278288RBR-0041 Red ombré set with diamonds | Datejust | 31 mm | Gold | $56,600 |
| Rolex GMT-Master II 126715CHNR-0002 Tiger iron | GMT-Master II | 40 mm | Gold | $57,500 |
| Rolex Cosmograph Daytona 126505-0001 Bright black and Sundust | Cosmograph Daytona | 40 mm | Gold | $59,100 |
| Rolex Cosmograph Daytona 126505-0005 Bright chocolate and black | Cosmograph Daytona | 40 mm | Gold | $59,100 |
| Rolex Cosmograph Daytona 126509-0001 Bright black and steel | Cosmograph Daytona | 40 mm | Gold | $59,100 |
| Rolex Yacht-Master II 126688-0001 White | Yacht-Master II | 44 mm | Gold | $60,700 |
| Rolex Sky-Dweller 336938-0006 Intense white | Sky-Dweller | 42 mm | Gold | $61,400 |
| Rolex Sky-Dweller 336938-0008 Bright green | Sky-Dweller | 42 mm | Gold | $61,400 |
| Rolex Sky-Dweller 336935-0001 Blue-green | Sky-Dweller | 42 mm | Gold | $63,700 |
| Rolex Day-Date 228235JG-0003 Light green aventurine | Day-Date | 40 mm | Gold | $65,700 |
| Rolex Deepsea 136668LB-0001 Blue | Deepsea | 44 mm | Gold | $68,100 |
| Rolex Land-Dweller 127336-0001 Ice blue, honeycomb motif | Land-Dweller | 40 mm | Platinum | $68,400 |
| Rolex Day-Date 228349RBR-0003 Bright black set with diamonds | Day-Date | 40 mm | Gold | $81,650 |
| Rolex Day-Date 128395TBR-0032 Blue-green set with diamonds | Day-Date | 36 mm | Gold | $103,350 |
| Rolex Land-Dweller 127285TBR-0002 Intense white, honeycomb motif set with diamonds | Land-Dweller | 36 mm | Gold | $103,750 |
| Rolex Land-Dweller 127385TBR-0003 Intense white, honeycomb motif set with diamonds | Land-Dweller | 40 mm | Gold | $121,150 |
| Rolex Lady-Datejust 279458RBR-0001 Diamond-paved | Lady-Datejust | 28 mm | Gold | $181,700 |
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Questions
What is the cheapest Rolex watch?
Of the current references we track, the Rolex Oyster Perpetual 276200-0008 at a US list price of $6,200.
What is the most expensive Rolex watch?
Among the references we track, the Rolex Lady-Datejust 279458RBR-0001 at $181,700. Some high-jewellery or limited pieces are listed as price on request and aren't included.
How much does a Rolex watch cost on average?
The middle (median) US list price across 101 current references is about $28,850.
Are these Rolex prices current?
They are the US prices shown on the brand site on the date we checked. Prices change, so confirm before you buy.
Watch.co is independent and not affiliated with any brand. We haven't handled these watches for this page: everything here comes from brand-published specs and our own analysis. Brand names are used only to identify products.